Loyalty Program

We built the GM program to reward the people who show up early and keep this thing alive. You’ll earn when you buy GM drinks, and you’ll also earn when you engage with the brand — things like sharing, reviewing, or bringing new people in. The points you collect can be redeemed for discounts, drops, and other rewards.

Separately, $GM exists as a brand coin. It’s not a security, not equity, not revenue-sharing, and carries no promises. It’s a cultural asset that reflects belief in the brand. While loyalty points are closed and only redeemable in our store, $GM is liquid, memetic, and tradable — a signal of participation and alignment.

Simple. Transparent. Community-driven.