Built for the Attention Economy
GM Drinks is a product-first consumer brand. We make energy drinks designed to support dopamine in the attention economy, the first energy drink for people who live online and want to win there.
Our world runs on dopamine. It drives focus, motivation, and creativity, but today it’s under siege. Constant notifications, scrolls, likes, and pings flood the brain with cheap dopamine, lowering our baseline and draining our drive.
GM exists to fix that. We use Zynamite, caffeine, and L-Theanine, ingredients backed by neuroscience, to raise your dopamine baseline, improve mental clarity, and sustain energy without the crash. It’s not about more stimulation, it’s about better regulation.
This is an energy drink engineered for the chronically online: the coders, creators, traders, gamers, and founders who live between Discord servers and TikTok feeds.
From Product to Movement
Most energy brands sell hype and sugar. GM sells clarity and identity.
We’re not here to sell a lifestyle you don’t live. We’re here to optimize the one you already do. Our tone is smart, ironic, and internet-native the voice of a dopamine-optimized podcaster crossed with a slightly unhinged gym bro who reads neuroscience papers.
We speak the internet’s language: funny, not fake. Absurd, but rooted in insight.
It’s Red Bull for the TikTok generation. Liquid Death with a neuroscience degree. Celsius for people who actually understand biofeedback.
Why We Exist
The modern consumer is overstimulated, burnt out, and stuck in a dopamine death spiral, and most “energy” products only make it worse.
The opportunity is to build a drink and a brand that supports dopamine, not exploits it. To build a culture that rewards belief, not just consumption.
Culture is the Engine
We believe culture is capital. The brands that win don’t just sell products, they build tribes.
GM is built for people who live online, who create, meme, build, and share.
We’re influenced by brands like Liquid Death, Red Bull, Supreme, Yeti, and Glossier, who turned customers into movements. But we speak to a new tribe, the high-agency digital natives of the dopamine age.
Loyalty is Broken. Ownership is Better.
Traditional brands treat customers like transactions. You buy, they profit. That’s it.
GM flips that script.
All drink purchases earn points. Points are eligible for the $GM token. We also use revenue from product sales to buy back $GM tokens from the market, turning every sip into cultural and financial upside.
Product drives revenue. Revenue drives buybacks. Buybacks reward believers.
Culture grows the brand. The brand fuels the token. The token honors the community.
We hope we can make GM more than a drink. We hope it become a system where community becomes equity.
