Dopamine is a neuromodulator responsible for motivation. We need it. Cheap dopamine feels good until it doesn’t. Over time, cheap dopamine drains your reservoir, lowers your baseline, and derails you from your goals.

The problem is that cheap dopamine is always at your fingertips. So what do we do? We need to balance our dopamine.

Good Morning is the first drink designed to support clear thinking by raising your dopamine baseline. We source Zynamite, caffeine, and other potent ingredients that have been used for thousands of years. This subtle boost can help you get off cheap dopamine and back on track.

Over time, it can rewire your neural pathways toward earned dopamine, the kind that comes from focus, achievement, and meaning.

So you start to associate effort with pleasure. Break the cycle.